Influencer marketing is taking the world by storm. It’s a key marketing trend that relies on social media, endorsements, and niche target markets.

And as with any new marketing trend, there’s a lot to consider before diving in and creating a massive influencer campaign. How will you measure success? How can you gather that data? Which influencer is right for your needs?

While we cannot answer those questions for you, we can help you to understand the influencer phenomenon by removing much of the flash and just presenting you with the raw numbers.

Here is a handy infographic that we created to help you understand the influencer marketing trend.

If you’d like to find the right talent to help you with your next campaign, submit a job spec here. And if you’re looking for an opportunity to show off your knowledge of new marketing trends, you can take a look at our job listings.

Infographic Sources:

Digital Marketing Institute
Influencer Marketing Hub
Influencer Marketing Hub (2)
CPC Strategy