Upgrade your Employer Value Proposition: How to Persuade Star Candidates to Join Your Business in 2022

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North America is facing an unprecedented labor shortage. Businesses are struggling to hire
the people they need to thrive in 2022, and employers are now vying for the attention of
top talent.

But how do you convince the best candidates to come onboard with you, not to your competitors? It all starts with your Employer Value Proposition (EVP) - what you offer top professionals that other employers don’t.

Through our experience and expertise, we’ve discovered eight key themes which have
redefined what an EVP should be. In our latest eBook, we answer all your questions about
how to elevate your EVP, including:

  1. How important are salaries to top talent?
  2. Is flexible working a must-have?
  3. What benefits should you offer?
  4. Are candidates excited by progression opportunities?
  5. How much is the pandemic still influencing candidates?
  6. What’s the best way to emotionally connect with prospective hires?
  7. Do you need to highlight your social conscience?
  8. What does an effective hiring process look like?