Role details

Senior Analyst, Omni-Channel Retail

Toronto   •  Permanent

Bullet points

  • Leading North American Retailer
  • Data analytics and business insights

About Our Client

A leading North American Retailer.

Job Description

* Contribute to both the short and long term vision of the companies Omni-Channel strategy

* Manage site performance reports that include context to deliver actionable insights to business leads

* Analyse effectiveness of new features, web site changes, outbound programmes and impact to in-store experience, with ongoing focus on optimising the purchase funnel

* Identify opportunities to improve customer experience through mathematical methods such as segmentation, regression and clustering

* Assist digital marketing in campaign performance measurement and increasing productivity of marketing initiatives

* Research and implement reporting tools that lead to flexible and automated reporting

* Deep dive analysis of multiple digital programmes, including email, paid and organic search, display, affiliates, leveraging data with a focus on in-store impact

The Successful Applicant

* Working knowledge and experience with large structured/unstructured datasets, using language such as SQL and visualisation in Tableau

* Demonstrable and significant experience in Adobe Analytics

* Proficient in statistical analysis. Advanced statistical modelling in SAS, R, Python, etc is highly beneficial

* Strong knowledge of digital analytics and knowledge of web, mobile and social marketing

* A passion for data, analysis, trends and evangelising data usage

* Retail industry experience highly desirable

* Excellent written and verbal communication skills

What's on Offer

* Highly competitive base salary, plus bonus, company benefits and paid holiday.

Apply for this job

Click the Apply or LinkedIn button below or contact Tom Jepson quoting job reference 1209671
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