Role details

Marketing Manager

Richmond Hill   •   CA$70,000 - CA$80,000   •  Permanent

Bullet points

  • New Role!!
  • Growing business!!

About Our Client

We are urgently looking for a Marketing Manager to work for a CPG Food & Beverage Organisation based in North GTA.

Job Description


You will be responsible for the development and performance of all marketing activities in Canada and US and work towards the achievement of maximum profitability and growth in line with our clients vision and the professional development of the brand. You will establish plans and strategies to expand the client base and contribute to the development of the marketing and product development team.


  • Full brand P&L responsibility, budget management, and promotional spend.
  • Lead, manage, and develop the brand and communications.
  • Responsible for business planning, brand strategy and brand positioning.
  • Drive innovative online and digital initiatives and oversee digital brand presence like web site and social media.
  • Manage and develop trade promotions and category management initiatives.
  • Execution of marketing programs (consumer and trade) to ensure growth of business within each channel.
  • Drive, develop, and manage compelling marketing programs in collaboration with sales leadership.
  • Build and provide brand materials, training and guidance to support the successful communication between account managers/executive and buyers.
  • Develop influencer marketing plan that increases sales revenue and strengthens brand equity.
  • Build a team of effective university brand ambassadors across key districts.
  • Plan and oversee product sampling activities to increase trials and sales conversations.
  • Identify key brand issues and competitive performance analysis that address any possible challenges or opportunities.
  • Manage agency co-ordination for all advertising and promotions to ensure maximum ROI and review periodically.
  • Market research and competition analysis, new product launches and promotion strategies to support sales.

The Successful Applicant

  • Experience in a similar role
  • Experience within the Food & Beverage CPG sector

What's on Offer

An opportunity to join a fun, supportive and fast paced team in an organisation which rewards success and challenges you to grow.

Base salary up to $80K (dependent on experience) + bonus + benefits

Apply for this job

Click the Apply or LinkedIn button below or contact Diane Homer quoting job reference 1211327
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